Competitive Advantage

How well is your business differentiated from competitors? It is essential to create a business where you have carved out your own space in the market—a place where customers come for your unique offering of services, products, and experience.

The provision of unique, value-added services and products is the glue linking your business to your customers. Creating some form of competitive advantage provides a “moat” around your company. Buyers will pay a premium for a niche that has barriers to competitive entry. This can include proprietary processes, training programs, specialized licenses, service contracts, or even a prime location with a secure lease.